Payment processing has become a critical piece of our top-line revenue and opened the door for us to place more strategic bets, increase company valuation and have a more profitable outlook in the future.
Accelerating Growth Through Payments
We sat down with Sean Stavropoulos, Chief Technology Officer of Boulevard to discuss the power of flexibility, customer delight, and optimizing payments
That wasn’t always the case for Boulevard, a software platform that provides intelligent scheduling, business insights, customer experience, and loyalty tools to appointment-based businesses like salons, spas and more.
Prior to moving their payments business to Payrix, Boulevard’s transactions were stuck in a static solution that lacked the flexibility required to service larger clients as the business evolved. Acknowledging that payments was core to the business but not yet a major source of revenue Stavropoulos shared how “it was equally important to be able to dynamically price merchants and bring on new clients in a way that made sense to them.” In choosing Payrix it was “the flexibility of [both] the platform and business model that made our decision to move clear.”
From the start of the relationship, Boulevard and Payrix worked together to understand what growth looks like for the business, paving a path to long-term revenue. Since integrating, Boulevard has crafted the entire user experience, from accelerated on-boarding to dynamic funding, all the while turning payments into a key revenue driver.
A growth engine at every level
With a keen sense of the challenges facing the salon and spa market - thin margins, disjointed systems, and a need to focus nearly all energy on customer experience - Boulevard has used the Payrix integration to offer its clients deeper business insights and greater control of their financial destiny. It’s why today Boulevard sends 100% of its existing and new business through the Payrix platform.
The partnership with Payrix has afforded new opportunities for strategic enhancements and innovations to the platform as well. Flexibility enhancements for reconciliation and reporting, deeper CRM-capabilities, extended markets, and top-of-the-line hardware will support Boulevard’s future growth and vision to transform the experiential retail marketplace.