A Complete Guide to Embedded Payments

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Why Choose Embedded Payments?

  • According to venture capital firm Andreessen Horowitz, by adding financial services like payments alongside a software company’s core software product, vertical SaaS businesses can increase revenue per customer by 2-5x*.
  • Adding payments also helps grow revenue per customer, and makes your product stickier. The result? Lower cost of customer acquisition, while increasing the lifetime value (LTV).
  • In fact, the potential for payments to increase LTV means that companies like yourself can offer your SaaS product for less — or even for free — to attract customers who may be reluctant to go online, and even introduce additional fintech products for greater monetization.

*Source: Fintech Scales Vertical SaaS

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